The 10 Best Free and Open Source CRM Software Solutions

The 10 Best Free and Open Source CRM Software Solutions   Update 5/1/15: This post has been updated with additional CRMs based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their information is current. There’s no such thing as a free lunch.… Read More »

The 10 Best Free and Open Source CRM Software Solutions 2016

The 10 Best Free and Open Source CRM Software Solutions   Update 5/1/15: This post has been updated with additional CRMs based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their information is current. There’s no such thing as a free lunch.… Read More »

Customer Relationship Management : Top 5 CRM Trends for 2015

CRM :Customer Relationship Management Customer Relationship Management (or CRM) is back! What a difference a few years makes. Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today. While CRM implementation results leave a lot to be desired, it is amazing what can happen when… Read More »

CRM: A VIABLE STRATEGY FOR THE RETAIL INDUSTRY?

The retail industry in the United Kingdom continues to be one of the nation’s most important. Traditional retailers are under increasing pressure from other sales channels such as mail order and electronic commerce. Ubiquitous technologies, in particular, the Internet and Internet enabled applications further force a previously unparalleled pace of change. Despite the apparent protestations… Read More »

Customer relationship management : Conceptual framework of CRM

Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process framework is proposed that builds on other relationship development process models.… Read More »

The CRM Value Chain : Five steps to profitable relationships

The meaning of those three letters, CRM, is hotly contested. For some, CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely targeted 1-to-1 communications. But both of these views deny CRM its great potential contribution. Because CRM, at its… Read More »

Customer Relationship Management CRM Applications and Technology

2.1.5 Customer Relationship Management CRM Applications and Technology According to Barton (2002) there is a dynamic shift in today’s Customer Relationship Management CRM marketplace. He categorizes Customer Relationship Management CRM life cycles into two where he said a close butting head has been taking place. The two life cycles are Client/ Server technology and Web-based,… Read More »

the customer relationship management crm value chain model

The CRM Customer Relationship Management Frameworks/Models A various range of comprehensive Customer Relationship Management CRM models have been developed. The author introduces five of them in this chapter. 2.2.1 THE IDIC Model The IDIC is described as below The IDIC Methodology The IDIC Model has been developed by Peppers and Rogers (2004) According to IDIC… Read More »

The Top CRM Vendors : A 2014 Overview

Comparing today’s leading CRM software vendors is a bit like matching David against Goliath. On one hand, you have the powerhouse CRM vendors whose products are consistently robust. Like Goliath, these giants have proven themselves in battle time and time again, and always come out on top. Yet some vendors come to the fight like… Read More »