According to Forrester, business-focused SaaS software are the leading and fastest growing segment of the cloud computing industry in the main because small businesses see it as a way of accessing enterprise-class applications that are normally out of reach.
The size and diversity of the enterprise software industry creates tremendous confusion among buyers as they determine not only which solutions to consider, but also how many. Savvy business owners recognize that the software provided now can significantly help them to work smarter, but simply do not have the time to spend doing tons of research across multiple sites to find the right solution for them.
How, then, can busy business owners find the ideal solution for their specific needs?
Roaring (WORK SMARTER, BETTER, FASTER) looks to connect small business owners to brilliantly, simple and powerful software in a ‘vendor neutral’ online marketplace. This ‘open ecosystem’ truly focuses on serving the core needs of small business owners, as it caters to the huge proliferation of SaaS startups, as opposed to ‘closed ecosystems’ such as Salesforce App Exchange, which will always be limited to the Sales Force ecosystem.
You can go to Roaring to find, compare and select from a wide range of business software, organized by the key needs of all small business owners:
• Get More Customers
• Manage Existing Customers
• Increase Efficiency
• Become more Socially Savvy
• Get Access to Knowledge
• Stay in Control of Finances
Software Built for Small Business Owners
The kind of software you can expect to find on Roaring includes Email Marketing Software, Referral Tracking Software, E-Commerce Software, Sales Management Software, CRM Software, Employee Scheduling Software, Project Management Software, Social Media Management Software, and Accounting Software.
Roaring provides a completely free service, there is no charge to software buyers, plus it offers a free platform for software vendors to promote their business software.
It offers practical, user friendly and helpful information, in a language that any small business owner can understand. Buyers are presented with the key features of each business software, screen shots, and customer reviews, and in the ‘Blogs’ page there is handy content on the benefits of each of the software categories, e.g. “10 benefits of Accounting Software”. Buyers can then choose to visit the individual vendors’ websites to get more information, request a demo, start a free trial or indeed purchase a subscription.
Roaring has managed to turn the chaos of the business cloud software into order. “We will shave off weeks of frustrating online research, and significantly reduce the costs involved in making a decision”
Online Marketplace for Software Vendors
But Roaring doesn’t just look to serve buyers, it also provides a very valuable service to software vendors. Roaring is coming out fighting for those software vendors that have done a “great job in developing the most amazing software to help solve for a plethora of small business needs”, but just don’t have the budget to promote their great offerings to buyers with scale. Roaring has therefore created an online marketplace to help vendors to connect with relevant prospects and generate leads in a cost efficient manner.
According to the company, “Roaring helps vendors to reach an audience of active, qualified buyers, and thus significantly lowers the cost and time to get new customers”.
Business Software Consultants
Roaring also offers other services, such as a Consultation program to help small business owners find the right software to meet the unique needs of their company. Businesses can contact the Roaring team through the website with details about their software requirements, and a “Roaring Consultant” will respond to each inquiry to help buyers to understand the key features and benefits that the software provides, make comparisons between the different software companies, and share considered recommendations to enable buyers to make the right decisions.
According to the company “Finding the right software for your business can be a daunting and frustrating process, and with more solutions to choose from and more features to consider, it’s a lot for any business owner or software buyer to take in, that’s why our software experts, are on-hand to work with you to understand your needs, your vision and goals for growth, and provide personalised guidance on the most appropriate software to fit with your plans”.